Shahid Arifuddin | Civil Engineer & Sales Leader

Professional summary

Civil engineer and sales leader with 30+ years in construction and building products. Currently a Sales Engineer for carbon fiber structural repair solutions at Rhino Carbon Fiber, selling to contractors, engineers, architects, and public agencies. Strong in specification selling, distributor and contractor relationships, technical presentations, and product training.

Core expertise

Strategic sales planning
Specification selling
Distributor management
Contractor relationships
Team leadership and coaching
Technical presentations
Product training
CRM systems and sales process
Forecasting and budgeting
Contract negotiation
Market and opportunity analysis
Go-to-market execution
Change management
Vendor management

Career history

Professional experience

Reverse chronological

Nov 2025 to Present Rhino Carbon Fiber
(AGT Products Inc.) Richmond, Texas

Sales Engineer

Sell carbon fiber reinforcement solutions, including fabric, laminate, and epoxy systems, to contractors, engineers, architects, and public agencies.
Meet with state and city officials and design professionals to get products specified into projects.
Run the full sales cycle from prospecting and pipeline management through forecasting and closing.
Deliver product training and technical presentations that strengthen distributor, contractor, and engineering relationships.
Work with engineering and R&D to position solutions for complex, high-value repair projects.

Jun 2020 to Nov 2025 Aska Business Solutions Inc. Brampton, Ontario

Director of Sales and Marketing

Co-founded a sales and marketing firm serving building products manufacturers.
Built sales processes and CRM systems that grew client revenue.
Set strategic growth plans, sales forecasts, and multi-channel marketing campaigns for construction-sector clients.

Aug 2020 to Jun 2025 Easyrail Inc. Brampton, Ontario

Director of Sales and Operations

Co-founded a building products manufacturing company and grew it to $6M in annual revenue.
Led cross-functional teams across sales, accounting, and production.
Reworked production and CRM workflows to lift customer satisfaction.
Built five-year growth plans and detailed sales forecasts to keep the business scalable.

Sep 2013 to Jul 2020 Imperial Manufacturing Group Oakville, Ontario

National Sales Manager

Managed a $30M national sales portfolio across Canada and led a high-performance sales team.
Designed sales strategies, budgets, and procurement plans that grew revenue 30% year over year.
Gave technical presentations to stakeholders and improved processes for operations and customer satisfaction.

Jul 2010 to Aug 2013 Skyline Building Systems Barrie, Ontario

Senior Sales Manager

Managed $20M in sales, covering budgeting, forecasting, and on-time product delivery.
Negotiated high-value contracts and found cost savings in logistics and inventory.

Sep 2007 to Jun 2010 Imperial Manufacturing Group Oakville, Ontario

Sales Manager

Ran marketing campaigns, trade shows, and account strategies across U.S. and Canadian accounts.
Put Total Quality Management systems in place, cutting costs 15%.

Apr 2002 to Oct 2007 Imperial Manufacturing Group Oakville, Ontario

Operations Manager

Directed North American logistics and negotiated contracts.
Set up Total Quality Management systems that cut costs and improved operating performance.

Apr 1996 to Feb 2002 Maryland State Highway Administration Maryland, USA

Project Engineer

Jan 1993 to Feb 1996 FNC United Arab Emirates

Technical Sales Engineer

Academic background

Education

M.Sc., Management University of Maryland, College Park, USA

1992

B.Sc., Engineering Osmania University, Hyderabad, India

1989

Languages